Triangle – Three Way Street

Direct Marketing Campaign

Following their previous work with NSPCC, Triangle was seeking marketing and communications support to promote its pioneering new training package Three Way Street; it offers innovative support to anyone working with children such as social workers, lawyers, doctors, nurses, teachers, early years workers.

With a high priority of boosting sales we audited their current promotion of the DVD and then developed a direct marketing strategy to include:

Audit
A study of current marketing activity and development of targeted DM marketing strategy following their work with NSPCC.

Digital
Improved promotion and call to action on their website, SEO, film clips plus segmented ‘tell a friend’ EDMs for a self fulfilling viral process

Social media
Set up of social networks on Facebook, Youtube and Twitter

Direct mail
Mailshot targeting organisations, Triangle’s database and publications for review, including development of DM pack

Planning and management: of all campaign elements and budget

Results: are coming in thick and fast, including boosting Triangle’s web traffic by over 1000%, beating industry standard click through rates by 760% on EDMs, and creating return on investment.

What the client said

We were looking for a company able to design a marketing campaign for an unusual DVD; this required identifying and targeting a very mixed professional audience and getting complex information out within a tight budget and timescale.

Dan&Jo delivered on all counts, listening carefully to our brief, coming up with ideas to bring the campaign to life, implementing everything on time and within budget and patiently translating everything into plain English throughout.

If you know nothing about EDMs, viral campaigns, click through rates or javascript, but know that you want a brilliant marketing campaign that’s visually stunning, easy to implement, and powerfully effective, then we recommend Dan&Jo without hesitation.

Ruth Marchant, Director, Triangle